RTD
Regional Transportation District: a public mass transit agency operating across the Denver metropolitan area and surrounding counties in Colorado.
Zero Fare for Better Air offered free rides across its entire system during July and August to reduce ground-level ozone. Funded by Colorado Senate Bill 22-180, it encouraged using public transit over personal vehicles during Colorado’s peak pollution months.
Results:
72 Million impressions – on vehicle system assets
178,275 Social media impressions
39,709 Video views
6,819 Website engagements
3.6% Across platforms engagement rate (per impression)
Development: Brand Identity, Print and Digital Collateral, Asset Management Library, Social Media, Paid Advertising, Internal Communications, Website Landing Page, Newsletter, Motion Graphics, Out-of-Home, Signage, Vehicle Exteriors, Presentation Design, Brand Templates, Creative Toolkit
Role: Creative Direction, Design, Visual Storytelling, Brand Execution
Design Execution: Creative Services Team
How to Ride Educational Guide designed to help new and returning passengers navigate Denver’s transit system. It covers trip planning, fare payment, boarding procedures, signaling stops, and riding safely, often featuring multilingual, inclusive content for all community members.
Results:
• 290,330 YouTube page views
• 28 Social posts
• 24,514 Website impressions
• 3.9% Website engagements
Development: Video, Photography, Social Media, Paid Advertising, Internal Communications, Website Landing Page
Role: Creative Direction, Visual Storytelling
Video Execution: Garlic Media Group
NextRide App: provides real-time vehicle tracking, route planning, service alerts, and bus crowding levels letting riders track buses and trains live on a map to see arrival predictions.
Development: Print and Digital Collateral, Motion Graphics, AI Video Generation, Voice Over, Paid Advertising, Internal Communications, Webpage, Newsletter, Presentation Design
Role: Creative Direction, Visual Storytelling, Brand Execution
Design Execution: Ross Hoekman
Custom Bus Wraps: high-visibility branding tools, transforming vehicles into rolling billboards promoting public transit services, national holidays, and increasing brand recognition. It allows the agency to highlight community initiatives and reinforce branding.
Development: Vehicle Design Exteriors, Digital Assets, Social Media, Internal Communications, Brand Templates
Role: Creative Direction, Design, Visual Storytelling
Design Execution: Creative Services Team
Tap-n-Ride is a contactless open-payment fare system that allows riders to pay for bus and train trips simply by tapping a contactless credit card, debit card, or mobile wallet directly on a validator when boarding.
Development: Logo Tagline Lockup, Print and Digital Collateral, Asset Management Library, Social Media, Paid Advertising, Internal Communications, Website Landing Page, Out-of-Home, Brand Templates, Creative Toolkit
Role: Creative Direction, Brand Direction, Visual Storytelling
Design Execution: Ross Hoekman
Animation Development: Masabi
MyRide is a account-based fare payment system making riding transit more convenient, flexible, and affordable. Riders use a mobile app or a physical smart card to pay fares, and it features an automatic fare capping to ensure users never pay more than they should.
Results:
• 11,000+ Customer requests for transition to new platform
• 8,200+ Conversions to the mobile app
• 4 Million Digital Campaign Impressions
• 6,000 new MyRide cards issued
• 65 Thousand web sessions
Development: Print and Digital Collateral, Asset Management Library, Social Media, Paid Advertising, Internal Communications, Website Landing Page, Motion Graphics, Out-of-Home, Signage, Brand Templates, Creative Toolkit
Role: Creative Direction, Design, Visual Storytelling, Brand Execution
Design Execution: Creative Services Team
Animation Development: Masabi
Zero Fare for Youth introduced youth 19 and younger to the benefits of public transit by encouraging them to ride RTD buses and trains at no cost. The multilingual campaign proved so successful, with such an impact on ridership within that demographic, that grant funding was extended in fall 2024 through the support of the Colorado Energy Office. In 2025 and on, RTD is fully funding the program.
Results:
• 154,175 Website page views
• 35 million On-Vehicle Assets impressions
• 58,557 Social Media impressions and 3,368 engagements
• 3.5 million impressions of bilingual ads paid digital, streaming, television, and radio
• 15 second spots on local radio stations and news and traffic sponsorships
Development: Brand Identity, Print and Digital Collateral, Asset Management Library, Social Media, Paid Advertising, Internal Communication, Website Landing Page, Newsletter, Out-of-Home, Vehicle Exterior, Slide Presentation, Presentation Design, Brand Guidelines and Templates, Creative Toolkit
Role: Creative Direction, Design
Design Execution: Creative Services Team
