Head of Brand and Creative

Head of Brand and Creative for established, mission-driven brands. l bring ideas straight to leadership and direct creative strategy end to end, from brand system to integrated campaign to community impact. I develop talent and lead teams to produce high-caliber work that's on-brand and on-time. 

TOP SKILLS 

● Creative Team Leadership 
● Talent Development & Mentorship 
● Cross-Functional Leadership 
● Creative Operations 
● Executive Communications 
● Integrated Campaign Development 
● Brand Strategy & Identity 
● Brand Architecture & Positioning 
● Creative Operations 
● Agency & Vendor Management 

CAREER HIGHLIGHTS

● Team Leadership, RTD: Increased campaign effectiveness 35% by forming and directing a cross-functional creative team across design, copy, digital, photography, and video to deliver integrated brand campaigns. 

● Campaign Efficiency, RTD: Expanded total working assets 30% by leading integrated campaign concept development and boosting overall campaign effectiveness. 

● Audience Growth, CPR: Grew total audience 15% within 9 months by directing the brand evolution for 3 vital organizational services. 

● Funding & Membership, CPR: Increased membership 20% by developing fundraising campaigns through on-air and online initiatives.

INDUSTRY & CORPORATE EXPERIENCE

Healthcare: UI Health University of Illinois, National Jewish Health, Colorado Health Institute, Denver Endocrinology, Diabetes and Thyroid Center, STAR Institute for Sensory Processing

Education: University of Denver (University College), The Challenge Foundation, Colorado Academy

Hospitality: Colorado Hotel and Lodging Association, Strange Craft Beer Company, Grow & Gather

Construction & Corporate: The Beck Group, GH Phipps Construction

Arts, Entertainment, and Recreation: Vehicle Vault, The Wildlife Experience 

EDUCATION 

Bachelor of Arts, Graphic Design | University of Wisconsin, Madison