CPR

Colorado Public Radio: a non-profit 501(c)(3) public radio network that delivers news, classical music, and independent music across the state.

Integrating New Acquisitions: Comprehensive brand overhaul coincided with a significant expansion, including the acquisition of the local news site Denverite in March 2019, requiring a cohesive identity for diverse platforms (CPR News, CPR Classical, and OpenAir).

Strengthening Local News: Designed to bolster CPR’s position as a critical source of trustworthy, in-depth local news at a time when regional newsrooms were downsizing.

Reflecting Community Engagement: Refocused to better reflect CPR's role in providing meaningful conversation rather than just broadcasting.

Development: Brand Identity, Print and Digital Collateral, Asset Management Library, Social Media, Internal Communications, Website Design, Newsletter Templates, Brand Guidelines and Templates, Out-of-Home, Signage, Event Materials, Booth Graphics, Graphic Standards Standards, Promotional Items

Role: Creative Direction, Design, Illustration, Visual Storytelling, Brand Execution